What is Digital Signage?
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. It is used in various settings to enhance user experience, share information, support community interaction, provide announcements and display advertisements.
Digital Signage Vertical Markets
They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences
Why use digital signage?
Static signs can get stale very quickly. But digital signage always provides an immersive and impressive display that people can’t help but look at. This consistent content quality allows for the successful presentation of information and announcements, or advertisements of new products, services, and campaigns.
Digital Signage Products
Digital displays are a type of flat panel screen that uses different technologies to present multimedia content. The most common types of digital displays are LCD screens and LED screens.
